杭州川味观赛博朋克x山海经

Hangzhou Chuanweiguan Cyberpunk X Mountain and Sea Classics

杭州嘉里中心位于杭州中心地带,是集众多高端品牌与新潮创意的商业综合体。而川味观作为杭州火锅的老牌企业,在杭州已有多年的品牌历史,此次川味观落户嘉里中心带来了一场赛博朋克、山海经与火锅品牌的奇妙碰撞,而象限也与各位老师们共同为川味观打造了一场次时代的空间体验。

对于赛博朋克(Cyberpunk)这个词我想很多人并不陌生,从经典的《攻壳机动队》到《银翼杀手》,每个人都有机械义肢、街道遍布的高亮的全息投影、摩天大楼,地域冲突、人口大爆炸。或许这就是很多人对于赛博朋克的第一印象,赛博朋克不是一个名词更像一个不为人知的世界。而第一个把赛博朋克捧上神坛的故事是William Gibson的科幻小说《神经漫游者》。而William本人也因为开创了新的科幻路线而被大家封为“赛博朋克”鼻祖

为了体现赛博朋克这一充满科技幻想的元素,设计师们经过多次研究和探讨最终决定通过艺术装置的形式为整个空间赋能,融合山海经和赛博朋克的元素展现科技与艺术带来的双重魅力。在作品设计的初期象限的设计师们需要对整个作品的造型进行前期的设计,从机械臂到霓虹灯以及艺术家作品的选择,都需要设计师们进行严格的筛选,以保证整个装置的整体契合度。

与传统的雕塑不同,此次的装置作品需要分装抵达现场,之后再次组装,这也为该作品的本身增加了更多的难度。为了达到最完美的效果在整个装置设计的初期需要对现场的每一个点位进行精准的校对。

外侧灯饰以粉、蓝、白三种颜色作为主色,结合山海极乐的主题通过文字霓虹灯以及可动滑轨赋予装置动态,足够的汉字元素、艳丽的霓虹灯、机械义肢、仿佛让观者进入到了William Gibson笔下那个充满科幻神秘的赛博朋克世界。

在我们看过的大多数Cyberpunk的影视作品中,不难发现在Cyberpunk的世界里人们可以依靠一个头盔了解到许多的外部信息,诸如方向、距离等多种数据。而在这件作品中,头盔在周围灯光的影响下在其镜面区域反射,就像它正在读取外界的数据一样,让作品本身有了更多的科技感就像一位真正来自Cyberpunk的访客正在了解我们的世界。

Located in the center of Hangzhou, Hangzhou Kerry Center is a commercial complex with numerous high-end brands and trendy creativity. As an old brand enterprise in Hangzhou hotpot, Chuanweiguan has plenty of popularity in Hangzhou. This time Chuanweiguan settles in The Kelly Center, which has brought about a wonderful collision between cyberpunk, Mountain and Sea Classics with hotpot brands, while quadrant has also created a space experience of the era accompanying with all the distinguished guests .

Cyberpunk is a term that I think many of you are familiar with. From the classic Ghost in the Shell to Blade Runner, everyone has mechanical prosthesis, streetal-studded holographic projections, skyscrapers, regional conflicts, population explosions. Maybe that’s the first impression that most people have of cyberpunk. Cyberpunk is not a term but more of a world that nobody knows about. The first story to bring Cyberpunk to the altar was William Gibson’s science fiction novel Neuromancer. While William himself is often referred to as the father of “Cyberpunk” because he pioneered a new line of science fiction.

In order to reflect cyberpunk, an element full of science and technology fantasy, the designers finally decided to empower the whole space through art installation after many studies and discussions, also represent the dual charm brought by technology and art through integrating the elements of Mountain and Sea Classics with Cyberpunk. Designers in the early quadrant of the  design need to carry out preliminary creation for the entire work shape, from the mechanical arm to the neon lights as well as the selection of artists’ works, they should fulfill strict screening to ensure the overall fit of the whole installation.

Unlike traditional sculptures, this installation has to be assembled on site then reassembled, which makes the work itself more difficult. In order to achieve the most perfect effect in the early stage of the whole device design, it is necessary to accurately proofread every point on site.

The exterior lighting is mainly composed of pink, blue and white. Combined with the theme of mountain and sea paradise, the device is dynamically endowed by text neon lights and movable sliding rails. With enough Chinese characters, bright neon lights and mechanical prosthetic limbs, the audience seems to enter the cyberpunk world full of science fiction and mystery under the description from William Gibson.

In most of the Cyberpunk films and television works we have seen, it is not difficult to find that in the world of Cyberpunk, people can rely on a helmet to learn a lot of external information, such as direction, distance and other data. While in this artwork, the helmet is reflected in its mirror area under the influence of the surrounding lights, as if it is reading the data from the outside world, giving the artwork itself a more technical feeling, just like a real visitor from Cyberpunk is learning about our world.

Client
杭州嘉里中心

Project Type
艺术装置

Date
2020

Website

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